“This is a love letter, really. Fleur de Santé began as a way of turning my desire for perfection into a love letter. By creating skin care unlike any other, with 100% plant stem cells, airless bottles and incredible formulations, I knew that every morning and evening it would be used and cherished by the source of my inspiration, my wife. I wanted to celebrate her beauty every day. So when I’m asked who my audience is, that’s simple – it’s the love of my life. My wife.
I knew that if I could make her happy, every woman would be happy with my products. Why? Because my wife is the hardest person to please in the world. It was a challenge, and one that took me over two years to complete. I wanted every detail, design and formulation to be exceptional – no short cuts.
We looked at our competitors closely. What can we do to make the products even better? That was our constant motivation. I know we have something other brands don’t – an ingredient more powerful than any other. Love. I would say our key ingredient is love.”